![]() Video marketing is the use of video to raise awareness, create engagement, and drive sales. Its a part of digital marketing, albeit a massive one, and overlaps with content marketing. Video marketing is now so widespread that its a must-have skill for all marketers. |
![]() What is Social Marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. |
![]() Issue 3 2019 Marketing and Music in an Age of Digital Reproduction. Issue 2 2019. Issue 1 2019. Issue 12 2018 Families and Food: Marketing, Consuming and Managing. Issue 11 2018 Marketing as an Integrator in Integrated Health. Issue 9/10 2018. |
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![]() Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys. |
![]() Use the foundations of business to innovate in the world of marketing with our MSc Business with Marketing. Designed for those with no previous marketing experience, o ur MSc Business with Marketing offers you the opportunity to study the key fundamentals of business and develop specific insight into marketing. |
![]() Making Marketing Work. Strategic marketing plans require a wide based knowledge of the marketing tools, techniques and frameworks that are used in an organisation. This module expands and develops prior learning of marketing and focuses on the development of effective marketing strategies in real world situations. |
![]() The Majority of Firms Intend to Increase their Influencer Marketing Budget. Companies clearly see influencer marketing as a direction where they intend to head, with 62 of those respondents already budgeting for influencer marketing planning to increase their influencer marketing budget in 2021. |
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![]() On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society. |
![]() The Top Three Ingredients of a Smart B2B2C Marketing Strategy. April 21, 2022 - 10:00: AM ET. What we marketers call a business-to-business-to-consumer B2B2C model-having not only businesses but also their consumers as marketing audiences-can be daunting if you don't' have a recipe for success. |